When a legacy safari outfitter rebranded as Rewild, they embraced both beauty and urgency: after all, the world's most exotic places are often those at greatest risk. The newly minted rewildsafaris.com amplified their story from a whisper to a roar.
Role: Content Strategy, Copywriting. Creative team: Bob Minihan, Eric Cohen, Ryan Larson, and Lisa Stevenson. Wildlife photography by James Ward. (If I’ve forgotten you, let me know!)