LG continues its industry leadership with digital customer service, and somehow making a refrigerator with sex appeal.
Role: Creative Director. Creative team: Jake Leeman, Tony Fonte, and Adam Carroll. (If I’ve forgotten you, let me know!)
The appliance giant wanted to surf pandemic shopping habits by creating a suite of smartphone-based retail helpers. Known as Endless Aisle, the prototype tools accommodated different lifestyles — from fashion-forward to family-friendly — and smoothed the path to high-ticket conversion.
Role: Creative Director. Creative team: Jake Leeman, Tony Fonte, and Adam Carroll. (If I’ve forgotten you, let me know!)